SALES AND MARKETING AUDIT REVIEW

Overview:

Approach

G4h believe that a Sales and Market Audit Review can be completed effectively and at minimal cost in just a few elapsed weeks. Staff and customers often know the key issues and problems and by applying best practice G4h can offer a series of recommendations which can be implemented quickly and effectively within any budget constraints.

Format

Pre-engagement research of the company, market and competitors

Internal interviews with all key staff and a selection of the sales force

Review of the internal processes and procedures

Customer interviews

Findings and recommendations

Audit Areas

Sales

Strategy and plan

Structure, location, territories, approach

Processes and procedures (CRM)

Pipeline management, strength and quality

Sales cycle, forecasting and qualification

Prospect generation

Account management

Commission and incentive schemes

Third party management (distributors, resellers, agents)

Budgets

Management, leadership, structure and staff

 

Marketing

Proposition and Messaging

Strategy and Plan

Market positioning

Competition

Lead generation

Website - content, design, presence (SEO)

Supporting Collateral

Marketing communications, PR and Advertising

Budgets

Management, leadership, structure and staff

 

If you would like to discuss how we can help your business, please email us at enquiries@g4h.co.uk or call us on +44 (0)870 803 1044